Protecting $6 Billion worth of sports rights
Beta
Case study WIP
Tim Parkes
Principal Product Designer
Contributions
UI + Visual Design
UX Journeys and flows
Development handover
Stakeholder interviews
Workshop facilitation
Team set up
Product Director
Principal designer (me)
Back-end Engineering Lead
Senior Copywriter
Security Engineers
Lead technical architects
Project Duration
8-12 months (intermittent)
Rule #1
Rule #1
Breaching the rules
When I joined the DAZN this is the error message you would see if you breached the rules.
The mobile flow was what the user had to do to get back online.
Football fans in Italy and Spain are anticipate an exciting day of LaLiga and Serie A action Live on DAZN.
DAZN backend
We have shared WIFI addresses with our tenancy agreements!
We are not account-sharing!
Just let us watch the football!
Bias #1
Location bias - UK Product and Engineering teams were unaware of 'shared wifi living' use cases in Europe.
Testing the service was done in small batches in the UK where separate Wifi accounts per household is the norm…
Bias #2
Concurrency was perceived as a 'technical-engineering' problem and not a product design problem. It was treated like any other system error, using whatever error templates engineers had available.
Bias #3
The pressures of shipping to meet deadlines can make teams become increasingly insular as they seek to be on time.
“
If you want to go fast go alone , If you want to go far go together."
Old African proverb
The collaboration fallacy is something we all experience at different times in our careers.
'Going it alone' will always inherit more business risk than research and healthy cross-discipline collaboration.
In my experience, talking to all stakeholders and documenting their wants, needs, fears and desires has always been time well spent.
Stakeholder pains
MoSCoW method
|
Save our customer services
Increasing security
Brief
Two-factor authentication for DAZN is an entire case study in its own right, so this is just an overview of my inputs and activities.
Minimising friction
security principles
Defining Trust
Workshop outcome define the conditions in which we grant playback.
My deliverables
Full-stack flows
Defining flows on, from and to all the surfaces utilising mobile as second-screen to complete 2FA challenges.
mobile 2FA Flow example shipped
TV 2FA flow EXAMPLE shipped
Shaping and shipping upsell
sales constraints
Only HTML 5 TV's and the Web enabled frictionless one-tap purchasing.
30% fees
Play Store
App Store
Direct
DAZN.com
HTML 5 TV
Apple and Google have since been fined €500 million Euros by the European Commission for breaching the digital markets act rules for monopolisation for demanding In-App purchase fees.
we offering exactly?
Pilot candidate
We discovered the German market could be an ideal fit as it had highest number of HTML 5 TV platforms in which would enable one-click purchasing.
Viewership per platform
45-70% TV apps
~48% Samsung Tizen
~35% Android/Google TV
~5% tvOS
30-45% Mobile apps
~60% Android
~38% iOS
15% Web browsers
~50% Chrome
~17% Safari
Constraint #2
More redundancies in engineering and design teams also meant everyone involved in concurrency (including me) found themselves owning multiple work streams and priorities.
Collaboration with all necessary stakeholders be in the same meeting at the same time was tricky!
Playground files
To maintain momentum, and keep the project moving, I created editable mockups are to capture your thoughts and ideas of how we might upsell concurrency.
Task
Add your own copy ideas to a template
Screenshot your ideas.
Add screenshots to our collaboration board.
Team BET
I took inspiration from other projects in play where DAZN was using a brand device chevron in subtle ways and ensuring it could work on light or dark backgrounds.
PROJECT IMPACT
Revenue uplift in Germany by upselling concurrent capacity.
Verified email addresses on all new DAZN accounts
Down from 10 mins to 20 seconds on the fast connections
Reduction in CS calls; introducing SSO, improved sign up, sign in.
Verified email addresses on all new DAZN accounts
Down from 10 mins to 20 seconds on the fast connections
Reduction in CS calls by improving sign up and sign in
Latency down to to seconds.
Email verification for new accounts and verification applied tyo
Say Hi
Located in
Follow me